UA-56961821-1 NCF-277 Marketing of Cyber Security Products
New Cyber Frontier

NCF-277 Marketing of Cyber Security Products

November 1, 2021

Our guest Kerry Matre from Mandiant Security supports marketing cybersecurity products. It is interesting to hear her path from application development and Security Intelligence to support marketing and business development. She brings the primary question to clients: why are we doing this, and how will people interact? Our guest says she often finds that many tools the organization purchased already are not fully implemented. The use of statistics such as configuration confidence is a very insightful measure, as she explains. What does it take to be using your tools effectively? This conversation also has some great discussions on AI versus human analysis, where we are producing viable solutions using AI. Finally, it was interesting to hear Kerry's take on the analyst industry in a few years. This show provides some great incite about the direction of the intelligence industry.

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